Pete Overzet advised scooping up Brian Thomas Jr. whenever he slides past ADP in best ball drafts. He argued that Thomas’ explosive profile mirrors last season’s late-year rookie breakouts and noted rookies are routinely undervalued because drafters overweight early-season uncertainty. Overzet stressed that Jacksonville’s thin depth chart behind Christian Kirk offers a mid-season runway for Thomas to surge in routes. Because best ball tournaments reset points each round and pay out the majority of prize money in Week 17, Overzet believes Thomas’ high aDOT, down-field role can replicate Ricky Pearsall’s $1.5 million clinching performance from last year if he times a spike week with the finals.

Whalen believes Brian Thomas could easily be the top name in Tier 2 if you’re chasing ceiling. He called Thomas the "clear alpha" in a Jacksonville offense expected to improve under new OC Liam Cohen. Whalen is skeptical rookie Travis Hunter will command a major target share in Year 1, leaving Thomas positioned for dominant volume in what should be a more explosive attack.

Mattek argued that Brian Thomas Jr. can post a rookie season on par with—or better than—Christian Kirk’s 2022 line (84-1,108-8) because Jacksonville’s pass volume will be funneled to just two legitimate weapons: Thomas and fellow rookie Travis Hunter. Recalling the 2022 target distribution that produced two fantasy-relevant wideouts (Kirk and Zay Jones combined for 266 targets), Mattek said replacing that duo with a 4.33-speed, 215-pound alpha like BTJ raises the ceiling of the entire offense. With Dyami Brown dismissed as mere depth and no proven tight end threat, Thomas could command 23-25% of team targets right out of the gate. Mattek sees a realistic path to 125 targets, 1,100 yards and double-digit touchdowns, giving Thomas legitimate top-12 upside in both Best Ball and season-long formats at a mid-fourth-round ADP.

Joe Pisapia hammered Brian Thomas’ regular-season receiving-yard prop, taking over 1,150.5 yards at –114 and projecting roughly 1,300. He reminded listeners that Thomas cracked 1,200 as a rookie despite sharing targets with Calvin Ridley. With Ridley gone and Travis Hunter drawing defensive attention, Thomas should reprise—and surpass—last year’s 25% target share. Pisapia trusts new play-caller Liam Cohn to "tweak things just enough" to keep Thomas in space while Hunter acts as the field-tilting decoy. In his view the market is anchoring to Hunter’s arrival without acknowledging Thomas’ Year-2 leap and Cohn’s Rams-style vertical concepts, making the over a "gimmick" line to exploit.

Chris Liss projected Brian Thomas to command roughly 150 targets in Liam Cohen’s first season running the Jaguars’ offense. Liss noted that Cohen’s 2023 Buccaneers funneled volume to two perimeter receivers (Mike Evans and Chris Godwin), and he expects a similar template with Thomas functioning as Trevor Lawrence’s clear No. 1 option. Thomas’ rookie-year production (87-1,280-10) already dwarfed Tee Higgins’ debut line, and Liss believes the coaching staff will continue to feature him as a perimeter dominator. With Evan Engram gone and only Parker Washington and Diami Brown behind him on the depth chart, Thomas’ path to a league-leading workload is wide open, making him an early-round cornerstone in season-long formats.

Sam Monson said Brian Thomas Jr. has true superstar potential and could realistically become a "Ja'Marr Chase/Justin Jefferson-level" top-five NFL wideout for fantasy purposes. Monson cited Thomas’s explosive rookie-year flashes, his proven deep-speed that already scares defenses, and the arrival of Travis Hunter to draw coverage away. With new play-caller Liam Cohen reportedly willing to ‘open up the entire playbook,’ Monson expects Jacksonville to feature Thomas Jr. as the primary field-stretching X receiver while Hunter works underneath. That combination, plus a quarterback in Trevor Lawrence whom Monson already grades as top-10-to-12, gives Thomas a clear runway to elite target volume, high-value downfield looks, and massive season-long upside.

Davis Mattek kept Brian Thomas inside his first-round startup tier (11th overall) and argued Hunter’s selection across from him actually helps the rookie. Mattek believes two game-breaking receivers will raise Trevor Lawrence’s ceiling and that Liam Coen’s offense has already shown it can feed a pair of alpha options. With no credible third receiver on the roster—Diami Brown, Gabe Davis, or Parker Washington project for sub-10% target shares—Thomas should still command WR1 volume while also benefiting from defenses unable to bracket him. Mattek thinks the Hunter pick injects just enough doubt into the market to make Thomas gettable and is actively sending offers to acquire him wherever managers are worried. He ranks Thomas ahead of several veterans such as Puka Nacua and views him as a core dynasty building block.

Andy Holloway said Brian Thomas Jr. is a slam‑dunk WR1 value who is still going a few spots later than he should. Holloway stressed that Thomas quietly finished fifth in the entire league in yards‑after‑catch last year—mentioned in the same breath as Deebo Samuel and Rashi Rice—while piling up 87 grabs, 1,200 yards and 10 touchdowns despite part‑time quarterback play from Mac Jones. With Christian Kirk and Evan Engram both gone, new OC Liam Coen has publicly labeled Thomas the "face of the franchise" alongside Trevor Lawrence. Holloway expects a massive target‑market‑share spike, noting Jacksonville trailed or was tied on 70 percent of their offensive snaps and will funnel looks to Thomas in every game script. He framed the second‑year wideout as a high‑floor, high‑ceiling pick who hasn’t come close to his peak yet and belongs in the mid‑second round of season‑long and best‑ball drafts.