Davis Mattek defended paying Jameson Williams’ rising ADP by calling him the exact archetype you want on Best Ball Mania playoff rosters. Mattek reminded listeners that new OC John Morton has already said Williams looks “unbelievable” this spring and insists Detroit’s playbook will remain largely unchanged despite Ben Johnson’s departure. Mattek acknowledged Cortland Sutton and other wideouts in the same draft pocket probably project for more total yards, but he views Williams as one of the very few receivers who can drop a 40-point week in the tournament finals. He cited Williams’ elite straight-line speed, full offseason of healthy reps (something he lacked because of the ACL and gambling suspension), and a Lions scheme that still dials up deep crossers and manufactured touches for its field-stretchers. In 0.5 PPR best-ball scoring, Mattek is willing to “eat ramen for a few weeks” to afford Williams’ sticker price because the payoff in Weeks 15-17 could be life-changing.

Rich Cooling advised fading Jameson Williams at his current WR33, 88th-overall dynasty startup price. He expects Detroit’s target hierarchy to remain firmly anchored by Amon-Ra St. Brown, Jahmyr Gibbs, and Sam LaPorta, leaving Williams as the fourth option—and in a run-first attack. Cooling acknowledged the Lions schemed more crossers and RAC opportunities for Williams last year, but still sees a volatile deep-threat who will deliver only a handful of unpredictable spike weeks. Without an injury to St. Brown, the volume path to consistent WR2 numbers does not exist. Paying a top-100 pick for a flex-only boom-bust asset is too risky, so Cooling is opting out at cost.

Andy Holloway said Jameson Williams is one of his favorite upside swings because the Lions are explicitly trying to throw deeper under new offensive coordinator John Morton. Holloway pointed out that Jared Goff attempted 20-plus-yard passes on just 7.4% of drop-backs last season (third-lowest in the league) even while Detroit finished top-5 in scoring. Morton came from Denver, where rookie Bo Nix pushed the ball downfield on 11.2% of attempts, and Dan Campbell hired him to maintain scheme continuity while adding a vertical wrinkle. Holloway argued the change suits Williams perfectly—he averaged 19.7 yards per catch in college and was clocked at 21.6 mph on his long TD versus Tampa last December. If Goff’s deep-rate even climbs to league average (around 10%), Williams could see 75-plus air-yard targets, which Holloway projects to translate into a WR3 floor with weekly spike-week potential. At his current 9th-round ADP, Holloway is aggressively drafting Williams in season-long and best-ball formats.

Pat Fantasy Dog Pound urged drafters to grab Jameson Williams before his helium finishes. New OC Ben Johnson told reporters he “can’t wait—J-Mo’s going to have an amazing year,” and Pat believes that sound bite, combined with the newly released Week-17 Lions-Vikings shoot-out, is driving the surge. Williams is essentially the only mid-round way to finish an Amon-Ra (early-1st) or Jefferson (top-3) start, so stacking gravity alone can yank him from the late-6th into the 5th. Pat views the upside—sub-4.3 speed attached to a top-five neutral pass-rate offense—as worth the climb and is drafting ahead of ADP whenever he already has a Lions or Vikings core.

Jason Moore endorsed Jameson Williams as a clear breakout target after new Lions offensive coordinator John Morton publicly predicted a "breakout year" for the third-year wideout. Moore’s own projections have Williams hitting career highs across the board—roughly a 19% target share and 1,100 receiving yards—thanks to Detroit’s vertical-shot philosophy and top-10 neutral-pass rate. The host acknowledged that the front office hedged by drafting freak athlete Isaiah Tesla, but stressed that Tesla is a developmental bet while Williams already owns a full-time outside role opposite Amon-Ra St. Brown. Williams flashed an elite 21.6 college yards per reception and a 4.32 forty; Morton reportedly wants to feature that speed on early-down play-action. Moore concluded that the market is still baking in last year’s injury-marred start and gambling suspension, leaving dynasty drafters with a discounted WR2 who carries legitimate top-12 upside in 2025 and beyond.

Pat Kerrane acknowledged that Williams’ down-field speed can change games but leaned bearish on his dynasty outlook. Kerrane said the true breakout requires an offensive coordinator who intentionally designs more deep concepts for Williams—a big question mark now that Ben Johnson is gone. He does not trust Jared Goff to self-select those throws and highlighted persistent trade rumors as another red flag, suggesting Detroit itself might not be committed to expanding Williams’ role. Without a scheme built around his strengths, Kerrane sees Williams trapped in a low-target, boom-or-bust role and advises treating him as a volatile asset rather than a cornerstone.

Jakob Sanderson argued that Jameson Williams has effectively reached his ceiling and should be ranked well behind more complete second-year wideouts. Williams saw fewer than 90 targets last year—less than Quentin Johnston—while still sitting behind Amon-Ra St. Brown, Jahmyr Gibbs and even Sam LaPorta in the pecking order. Sanderson does not see where additional volume could come from in an offense already loaded with established priority play-makers. Even if Williams stays efficient, Sanderson views him as a low-volume deep threat whose fantasy production will remain volatile and matchup-dependent. He recommends dynasty managers pivot to receivers with clearer paths to 25-plus percent target shares rather than banking on an unlikely re-allocation of Lions targets.

Davis Mattek said Jameson Williams is one of the easiest dynasty buys on the board. Williams turned just 69 combined touches into 1,000 yards and eight scores last season, a Tyreek-Hill-style efficiency profile that Mattek thinks can scale if Detroit simply throws more. He noted Jared Goff attempted only 539 passes in 2024 after 605 in 2023; even a reversion to the higher number would create roughly 60 extra attempts and make Mattek’s projected 120 targets for Williams realistic without stealing much from Amon-Ra St. Brown or Jahmyr Gibbs. Mattek also believes a post–Ben Johnson offense could lean on Williams’ down-field explosiveness to offset any drop in overall efficiency, giving him weekly 70-yard-TD upside that no other Lion provides. Because dynasty managers still rank Williams below peers like Zay Flowers and Jordan Addison, Mattek is updating his rankings to move Williams up and is actively sending trade offers before the market catches on.