Andrew Avery said Keon Coleman is a value target in season-long and best-ball formats because his vertical skill set already meshes with Josh Allen’s aggressiveness. Avery noted Coleman ranked fourth among all NFL wideouts with at least 50 targets in 2024 thanks to a 33.9% deep-target rate. Coleman publicly called his own rookie campaign "trash," took accountability for conditioning issues, and has reportedly rededicated himself this off-season. Avery argued that if Coleman simply stays on the field he can convert those high-aDOT looks into a "nice little breakout," even if he falls short of 1,000 yards. The analyst emphasized Buffalo’s soft first-place schedule, which should provide plenty of neutral- or positive-script passing volume to support at least one secondary receiving option behind Stefon Diggs.

Andrew Avery played Keon Coleman over 750.5 receiving yards at ‑110 (DraftKings). He expects a breakout sophomore season now that Coleman is fully healthy and facing limited depth-chart competition. Coleman ranked fourth among WRs with at least 50 targets in 2024 with a 33.9% deep-target rate and already posted a 125-yard game versus Tennessee last year. Avery likes the established connection with Josh Allen, the Bills returning all five starting linemen, and the offense’s top-three PFF ranking to keep volume high enough for Coleman to flirt with 800-plus yards if he simply maintains last season’s per-route efficiency over a full schedule.

During the receiver discussion, Steve Palazzolo emphasized that Buffalo has intentionally stacked “inside, tight-split, slot-type weapons”—naming Khalil Shakir, Dalton Kincaid, and especially Keon Coleman, whom he said “probably excels there the most.” With newly signed Josh Palmer expected to handle boundary snaps, Palazzolo anticipates Coleman operating primarily from condensed formations where Josh Allen is most comfortable. That alignment should translate into quick-hitting targets, mismatches on smaller slot corners, and reliable red-zone usage, making Coleman a late-round PPR pick with week-to-week flex appeal.

Mike Wright said Keon Coleman is the only Buffalo pass catcher he is willing to draft, framing the rookie as a low-risk, high-reward ticket you can grab in the 10th round. Wright likes that Coleman is younger, far more athletic than Khalil Shakir, and was clearly drafted to replace the lost star power of Stefon Diggs. With Buffalo still searching for a dominant red-zone target, Wright believes Coleman’s size and contested-catch chops give him a plausible path to become Josh Allen’s go-to option inside the 20. Because the Bills’ depth chart lacks an established alpha and because Coleman’s cost is so low that managers can cut bait after a couple of weeks if the role never materializes, Wright views him as an ideal upside swing in best-ball and the final flex spot of deep season-long leagues.

Best Ball Guy called Keon Coleman "a very valiant pick" around 108 overall, pointing to his proven touchdown production. Coleman turned just 29 receptions into 550 yards and four scores last season, highlighting his deep-threat efficiency. The tout praised the rookie’s back-shoulder work in the end zone and expects those contested-catch skills to translate quickly in Buffalo’s pass-heavy attack, making him an affordable ceiling play at WR in best-ball formats.

Bill Barnwell said the Bills’ pass-catcher group is the worst in football once you strip away Josh Allen. With no proven bucket-getter—just Khalil Shakir (Round-6/7), rookie Keon Coleman (around pick 100), journeyman Joshua Palmer and Dalton Kincaid—Barnwell thinks Allen will simply spray the ball around, leaving everyone volume-starved for spike weeks. He argued that if this exact collection were on Tennessee or the Giants it would be consensus dead last, so paying a top-100 price for Coleman is a minus-EV bet in Best Ball Mania. Barnwell added that Buffalo could chase a veteran at the trade deadline, a move that would further dilute Coleman’s already shaky target outlook. His bottom line: until the Bills land a real alpha, fade the rookie at market price and treat all Buffalo pass catchers as desperation picks only when they slide multiple rounds past ADP.

Jim Coventry said Keon Coleman is one of his favorite late-round stashes because every underlying signal points to a sophomore leap. Coleman played most of his rookie year with an undiagnosed chipped bone in his wrist, yet still cleared 556 yards and four scores. Coventry reminded listeners that before the injury (Weeks 4-8) Coleman averaged 64 receiving yards and 0.4 TDs per game while getting both down-field shots and red-zone looks from Josh Allen. With Gabe Davis gone, Coleman is "easily the best outside receiver" on a pass-heavy Bills roster that will lean on Allen’s arm in shootouts. Coventry expects Coleman to smash an ADP that is still outside the top-50 wideouts.

Mattek touted Keon Coleman as a priority mid-round target, noting the rookie is "leading the Bills in routes" while also topping the squad in routes where he gains at least one yard of separation. That early chemistry with Josh Allen, coupled with Buffalo’s vacated 241 wide-receiver targets after Stefon Diggs’ departure, gives Coleman a realistic chance to pace the team in snaps from Day 1. Mattek likes grabbing him around pick 100, calling the combination of potential route dominance and Allen-led touchdown equity "worth gambling on" in Best Ball Mania builds.

Jason Moore said Keon Coleman is the lone Buffalo pass-catcher worth chasing in the double-digit rounds. Buffalo ranked 29th in pass rate last season (52% run), and none of the veterans have shown weekly ceiling. Moore prefers Coleman over Dalton Kincaid or Khalil Shakir because Coleman can still pay off in a low-volume attack by scoring 10-plus touchdowns and he costs a throw-away 11th/12th-round pick instead of a sixth or seventh. Moore framed Coleman as the ‘only hope for a real fantasy difference maker’ in this receivers room and advised taking that shot wherever you need late-round upside.

Jon Warner said Keon Coleman is the perfect WR6 for Best Ball builds because his skill set marries perfectly with Josh Allen’s playground style. Warner noted that Allen rolls left or right on 18% of his drop-backs—third-highest among starting QBs—which creates 50-plus-yard ‘broken-play’ opportunities. Coleman’s 15.9 collegiate aDOT and proven scramble-drill instincts give him a real chance at those 60-yard house calls. Warner argued you need those 25-point spike weeks to crack your lineup when Coleman is your sixth wideout, and Buffalo’s paper-thin WR room after Coleman and Samuel increases the odds he’s on the field when Allen uncorks his howitzer. Bottom line: at cost, Coleman supplies exactly the boom-bust profile you want in the WR6 slot.

Jim Coventry forecasted Keon Coleman to smash his WR54 price tag. Weeks 4-8 of last season showed the template: 3 catches, 64 yards, and 0.4 TDs on 5 targets per contest before a chipped wrist bone derailed him. With only Khalil Shakir entrenched in the slot, Buffalo simply lacks perimeter threats and needs Coleman’s size and red-zone prowess. Coventry expects Josh Allen to pepper him with looks, especially inside the 20, paving the way for a healthy season that lands Coleman comfortably inside the top 40 receivers.

Nick Whalen urged listeners to stash Keon Coleman, banking on a classic sophomore leap. Buffalo spent the 33rd overall pick on Coleman last year and still views him as the long-term WR1 despite a quiet rookie finish (10-of-29 catch stretch after ankle injury). With only Khalil Shakir entrenched and a journeyman mix of Elijah Moore, Curtis Samuel and Josh Palmer behind him, Coleman faces little resistance for a jump in target share. Whalen is betting on raw traits—6'4", 215 with above-average contested-catch rate—and the benefit of catching passes from Josh Allen, whose offenses have ranked top-5 in points three of the last four seasons. He thinks the Bills will condense their target tree after leading the league in players with 25-plus receptions. If Coleman simply climbs to a 20 % target share, that’s 110-plus looks in an offense that averaged 37 attempts per game. Whalen recommends drafting Coleman in the double-digit rounds wherever managers can swing for upside.

Pat Fantasy Dog Pound called Keon Coleman a "terrible pick" at his current Underdog ADP in the 110-115 range, insisting the rookie should be going "in the 130s at best." Pat said drafters are paying for an immediate Year-1 breakout that showed "no signs of potentially happening" this spring. He is only clicking Coleman when he already has Josh Allen because tournament correlation can justify the reach, but in otherwise unstacked builds he would rather grab running-back values or pocket the falling onesie positions. Pat noted that ADP pressure in this area is driven by drafters “falling into the pack of sheep” chasing Bills exposure and not by any concrete depth-chart information from camp.

Pat Fantasy Dog Pound dismissed the idea of a Keon Coleman sophomore leap, stating, “I don’t think Keon’s very good—his Reception Perception was a lot of red.” Pat highlighted Coleman’s documented difficulty separating at every route angle and pointed out that Buffalo already rotates its wideouts heavily. He will only draft Coleman when paired with Josh Allen for correlation but refuses to treat the second-year receiver as a standalone value in Eliminator builds that need early spike weeks.

Calling him a “best-ball only pick,” Sean Koerner pushed Keon Coleman up to WR49 while the market leaves him at WR58. Koerner noted Buffalo cleared out downfield competition by parting with Amari Cooper and Mack Hollins, leaving Coleman to inherit the old Gabe Davis role. The rookie already flashed similar production—29-556-5 on limited routes—almost mirroring Davis’s 35-599-7 debut year. With Khalil Shakir operating as the underneath volume sponge, Koerner projects Coleman to dominate the deep-target pie and sees 80-95% route participation by mid-season. The weekly floor will be low, but in best ball you only need the 2-for-80-and-a-TD weeks, and Koerner expects several of those in Allen-led shootouts. He advised taking the late-round swing before ADP catches up.

Michael Leone said Keon Coleman is the late-round Bills receiver he’s "most excited to draft right now." Leone admitted Coleman’s rookie season was rocky – poor separation metrics and a wrist injury – but emphasized Buffalo’s off-season moves leave a wide-open path to volume. The Bills let Gabe Davis walk, added only cheap veterans, and already view Coleman as a locked-in starter opposite Khalil Shakir. With Josh Allen’s offense annually finishing top-3 in pass TDs, Leone expects Coleman to be "given every opportunity" to post a 20-plus percent target share. Coleman’s ADP hasn’t adjusted the way Shakir’s has, so drafters are still catching a cheap bet on a sophomore leap tied to an elite quarterback, something Leone framed as "exactly the profile that smashes in Best Ball Mania."

Pete Overzet warned drafters not to get sucked into Keon Coleman’s highlight-reel catches, bluntly stating "Keon kind of sucks." He argued Coleman did little in college to suggest he can earn NFL targets—posting a middling 1.64 yards per route and relying on contested grabs—while Khalil Shakir has already shown the Bills staff he can separate and command volume. Overzet also pointed out that during Buffalo’s playoff run, veteran Mack Hollins, not Coleman, routinely stepped in as the secondary option behind Shakir, underscoring the rookie’s steep path to snaps. Until Coleman’s price drops another round or he flashes in camp, Overzet is fading him in best ball drafts.

Tyler Knaeble said Keon Coleman has quietly become one of the cleanest values in early-summer best-ball rooms. Coleman’s real-life situation in Buffalo is unchanged, but his ADP has slid because every flashier rookie wideout (Xavier Worthy, Brian Thomas Jr., Adonai Mitchell, etc.) now goes in the fourth or fifth round. That inversion means drafters can land Josh Allen’s presumptive WR1 nearly a full round later than pre-draft, while the Bills still project top-10 in pass rate over expectation with only Khalil Shakir and Curtis Samuel competing for perimeter snaps. Knaeble reminded listeners that GM Brandon Beane has repeatedly defended the receiver room—"he’ll yell at you for 30 seconds about it"—and that Buffalo did not add a veteran target hog after the draft. With a clear path to 110-plus targets and spike-week linkage to an elite quarterback, Knaeble is upping his Coleman exposure now before the market corrects.

Pat Fantasy Dog Pound said Keon Coleman looks like one of the cleaner sophomore break-out bets in Best Ball Mania drafts. Pat reminded listeners that Buffalo’s coaching staff labeled Coleman "raw" as a rookie, so last year’s uneven production was exactly what we should have expected. The bar for a 2024 jump is simply holding a 70-plus percent route rate and stealing red-zone work, both realistic goals on a Bills depth chart that rotates four wideouts every week. With rookie receivers screaming up boards, Coleman’s ADP has actually stayed flat in the 11th–12th round, giving drafters access to touchdown-spike weeks without paying the rookie tax. Pat likes tacking Coleman onto Josh Allen builds or as a stand-alone bet on second-year growth now that the price is finally palatable again.

Erik Beimfohr advised passing on Keon Coleman at his current mid-round DraftKings price. Buffalo ranked bottom-10 in neutral-script pass rate last year and has repeatedly botched receiver additions—Curtis Samuel, Dalton Kincaid and a string of mid-season veteran trades. That same roster mismanagement thrusts Coleman into a de facto WR1 role as a raw rookie, guaranteeing he draws top corners while the Bills continue to lean on the run. Beimfohr compared it to the Bucks wasting Giannis’ prime: an elite centerpiece can’t overcome systemic roster flaws. He expects too many 5-for-60 stat lines and not enough week-winning spikes to justify an ADP around pick 80, so he is largely fading Coleman until Buffalo either changes its philosophy or adds another legitimate target earner.